Despite being a global agency, 95% of Starcom North’s businesses were indigenous, highlighting Sharma’s exceptional ability to win and retain local clients. Some of the major media businesses that Starcom North handled under Sharma’s leadership included Dabur, OPPO, Hero, Realme, Luminous, Lenskart, Mars, Citibank, Ola, and Sun Pharma.

Deepak Sharma’s ability to pitch and win some of the largest businesses in India is impressive, with Dabur, Hero MotoCorp, OPPO, OLA, Lenskart, and Make My Trip among the major clients that he brought on board. In 2018, he was featured in the Impact-40 under 40 in APAC, a recognition of his outstanding contributions to the media industry.

In addition to his impressive track record of success, he has also been behind some of the most iconic campaigns in the media industry. He conceptualized the “Save the Tiger” campaign for Aircel, which garnered widespread acclaim for its unique and impactful message. He also invented the “Dabur Parivar” campaign on Star Plus, a highly successful campaign that helped Dabur establish itself as a household name in India.

During the pandemic, Deepak Sharma’s leadership skills were tested when he managed crisis management for Dabur Honey, preventing a negative report by Sunita Narain from going live in the media. He also led the “OLA Drives Safe” campaign during the pandemic, highlighting the importance of safe transportation during the crisis. His “Immune India” campaign for Dabur during the pandemic was a major success and helped to raise awareness of the importance of maintaining good health during the pandemic.

His leadership, vision, and ability to transform media agencies into market leaders make him one of the most successful media professionals in India. His entrepreneurial spirit led him to found The Media Lab, where he continues to provide exceptional media solutions to clients across India. With a focus on innovation and creativity, Sharma is well-positioned to continue transforming the media industry in India and beyond.